Unifying Brand Messaging Across Multiple Partner Organizations

MD Marketing & Consulting, backed by a grant from the Health Foundation of South Florida, launched a comprehensive strategy to enhance LHMG's brand identity and improve communication across the initiative.

PROBLEM

Live Healthy Miami Gardens (LHMG), supported by over 60 partner organizations, faced a significant branding challenge. Despite local recognition, residents were unclear about LHMG's offerings due to the difficulty in creating a cohesive brand message that maintained the unique identities of its many partners. This lack of clarity hindered both resident engagement and the effectiveness of LHMG's mission to promote healthier lifestyles within the community.

SOLUTION

We employed a multifaceted approach that included:

Creation of Dedicated Rack Cards:

We designed tailored rack cards for each focus area, ensuring consistent branding while allowing each partner organization to retain its unique identity.

Live Healthy Miami Gardens Week Campaign:

We implemented a targeted advertising and PR campaign during LHMG Week, focusing on generating buzz and clarifying LHMG's mission to residents.

Promotional Video Development:

A dynamic video was produced to highlight LHMG's key offerings and raise awareness in the community.

Social Media and PR Tactics:

We leveraged social media and traditional PR to amplify the campaign's reach and engage with the community.

RESULTS

We employed a multifaceted
approach that included:

Increased Brand Awareness: The Live Healthy Miami Gardens Week generated significant attention, reaching over 2 million people through advertising and PR.
Social Media Success: LHMG saw a remarkable boost in social media engagement—Facebook engagement increased by 76%, Twitter by 112%, and a successful launch of an Instagram account helped extend LHMG's reach to new audiences.
Community Engagement: Improved understanding and awareness of LHMG's offerings within the community, empowering partners to more effectively engage with residents.
Effective Communication Tools: The development of rack cards and the promotional video solidified LHMG's communication materials, ensuring consistency across platforms and events.

ACCOMPLISHMENTS

Through a strategic approach to branding and communication, MD Marketing & Consulting successfully enhanced the visibility and impact of LHMG within the Miami Gardens community, fostering a more informed and engaged populace.

Reached over 2 million individuals through advertising and PR during Live Healthy Miami Gardens Week.

Witnessed significant increases in social media engagement:

Facebook up by 76%, Twitter by 112%, and a successful launch of an Instagram account.

Developed dedicated rack cards and a promotional video, strengthening LHMG's communication materials.

Our Clients Say

"Testimonials provide a sense of what it's like to work with you, or what it's like to use your products and services."

Thamara Labrousse, Program Manager

Ready to Amplify Your Brand ?

At MD Marketing & Consulting, we specialize in creating cohesive and impactful brand strategies that align with your mission while respecting the individuality of your partners. Let us help you enhance your visibility, increase engagement, and drive real results for your community.