Elevating Lauderdale Lakes Through Taste of Lauderdale Lakes Events

MD Marketing & Consulting successfully launched The Taste of Lauderdale Lakes event, establishing the city as a vibrant destination for locals and visitors.

PROBLEM

The City of Lauderdale Lakes sought to promote itself as a vibrant destination for both locals and visitors, highlighting its diverse cultural offerings, local businesses, and community spirit. However, the pandemic disrupted the continuity of these efforts, halting events and stalling media coverage. The challenge was how to establish the city’s brand and showcase its local vendors despite these setbacks.

SOLUTION

MD Marketing & Consulting took the lead in conceptualizing and executing the Taste of Lauderdale Lakes Food, Music, Arts & Culture Festival in 2018 and 2019. The goal was to create a signature event that would showcase the best of the city’s culture, food, and entertainment, while elevating the visibility of local vendors.

Our team provided key guidance to local businesses, helping them maximize their brand exposure during the event. We also spearheaded a strategic partnership with HOT 105 radio station, securing media coverage from major outlets such as NBC 6, 103.5 The Beat, 99 JAMZ, and WAVS 1170. These efforts positioned Lauderdale Lakes as a cultural destination, setting the stage for future success.

RESULTS

Event Success: The 2018 and 2019 Taste of Lauderdale Lakes events attracted a combined attendance of over 3,000 people, exceeding expectations.
Vendor Empowerment: We offered technical support and brand guidance to local vendors, ensuring their businesses were prominently featured during the event
Media Coverage: Our strategic media collaborations led to significant coverage on multiple platforms, boosting awareness of Lauderdale Lakes
Long-Term Commitment: After the success of the first event, we were awarded a three-year contract extension to continue managing future events.

ACCOMPLISHMENTS

Despite challenges caused by the COVID-19 pandemic, the Taste of Lauderdale Lakes solidified the city’s reputation as a dynamic, multicultural destination for residents and visitors alike.

Conceptualized, promoted, and executed the Taste of Lauderdale Lakes events in 2018 and 2019, positioning the city as a rich cultural hub

Empowered local vendors to effectively present their brands, enhancing their visibility and connection to the community

Established a partnership with HOT 105 and secured media coverage from prominent outlets, elevating Lauderdale Lakes’ profile in South Florida.

Our Clients Say

"Testimonials provide a sense of what it's like to work with you, or what it's like to use your products and services."

Thamara Labrousse, Program Manager

Ready to Amplify Your Brand ?

At MD Marketing & Consulting, we specialize in creating cohesive and impactful brand strategies that align with your mission while respecting the individuality of your partners. Let us help you enhance your visibility, increase engagement, and drive real results for your community.